in content lists or on the content page.
The provision of services almost always requires the processing of personal data of clients, partners or employees. The proper use of personal data is strictly regulated and therefore burdensome for companies.
“The world’s most profitable companies are all those that make extensive use of personal data. However, data processing involves obligations, and it is not always easy,” says Tomi Mikkonen, Privaon’s CTO and founding partner.
That’s why Privaon has developed a cloud-based system that helps organisations comply with regulations. In practice, it provides a ready-made basis for the regular tasks of data protection, known as annual planning, as well as tools for implementing the plan’s tasks. Data protection monthly and annual planning can be compared to regular monthly and annual accounting. It includes such things as maintaining guidelines and reporting.
“There is a list of tasks that need to be taken care of in a year, many of which the software also provides tools for. The tasks of the annual plan include, for example, checking that the organisation has up-to-date instructions for handling personal data breaches. If a data security breach were to occur, the user can use the tool included in the service to assess the severity of the situation and what action is needed,” Mikkonen explains.
Like data protection, other regulations are complex, and creating new compliance practices consumes resources. Technologies and tools that make it easier for companies to manage and adapt to regulations can be a valuable help to companies.
Systematic approach improves personal data processing
According to Mikkonen, many DPOs worry about whether they have been able to take everything necessary into account. When technology supports regulatory compliance, work becomes easier, and responsibilities are met.
“This is like the DPO’s accounting program, which brings peace of mind, planning and easier reporting. At the moment, unfortunately, many organisations still report manually using Excel. Our system automatically provides management with key figures and status information. It will also speed up the preparation of the annual report on data protection.”
Ultimately, the solution benefits everyone whose data is processed. For example, when regulatory compliance is aided by technology that guides you to do the right thing, companies’ direct marketing practices improve: messages are sent more systematically, and people’s opt-outs and newsletter cancellation requests are respected.
In a world of increasing regulation, SMEs in particular need support
Regulation of digital technologies and services in the European Union will only increase in the future. At the same time, there is a growing need for regulatory technologies that help organisations comply and free up time and resources to develop their operations.
“It is essential that the measures required by regulation are carried out in a manner appropriate to the size of the business. SMEs in particular need cost-effective and practical solutions,” says Mikkonen.
In addition to developing the current service, Privaon plans to develop solutions based on the annual plan model for other regulations, such as the ePrivacy Directive focusing on privacy in electronic communications and the European Union’s upcoming Artificial Intelligence Regulation.
