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PSLifestyle

PSLifestyle is an EU Green Deal project to create an inspiring tool European citizens can use to build sustainable lifestyles. The project will deliver a locally customisable online service for eight different countries.

WHAT IS IT ALL ABOUT?

PSLifestyle is an EU Green Deal project to create an inspiring tool European citizens can use to build sustainable lifestyles. The project, launched in autumn 2021, will deliver a locally customisable online service for eight different countries. The online service will allow people to find their own way of living well within the 1.5-degree global warming limit and to make their own plan to do so.

Technologically, the solution is based on the methods Sitra has developed in Finland for inspiring people to live more sustainable everyday life. The aim is to enable the analysis and monitoring of consumption and emissions data produced by citizens themselves, from which both companies and decision-makers can obtain up-to-date information on citizens’ sustainable lifestyle goals, motivations and behavioural change.

What are we doing?

Sitra, together with 16 international partners, has been selected to develop ways to mobilise the public to combat climate change. PSLifestyle activates and supports people in building a good and sustainable everyday life. The project builds on Sitra’s work with citizens, organisations and companies in its Sustainable everyday life project.

Sitra’s lifestyle test has already been taken more than 1.2 million times, and thousands of Finns have made their own plans for reducing their carbon footprint. We have conducted surveys on how sustainably Finnish people live and what kind of emotions climate change evokes among them. We have also compiled information on the environmental impacts of everyday life and organised development programmes for companies and non-profit organisations.

Where are we now?

Within the PSLifestyle project, Sitra is in charge of leading the project and coordinating the pilots promoting public participation to be carried out in various countries. The project is funded by the EU’s Horizon 2020 programme, which supports innovation for impactful solutions.

Horizon 2020 is part of the EU Green Deal programme, aimed at guiding the EU towards climate neutrality by 2050 and strengthening the EU’s global leadership on climate action by laying the basis for sustainable and fair growth. The funding call sought solutions that empower citizens to take action to combat climate change and to promote their own choices, sustainable development and environmental protection through training and new knowledge generated by people themselves.

The collaborative project began in autumn 2021 and will run until spring 2025. Workshops for developing the online tool will be held in Finland in May 2022 in Lappeenranta, Raisio and Tampere.