Publication
This report has been produced with funding from the European Union. The views expressed in this report do not in any way represent the official position of the European Union.
Senior Lead, Foresight and Training
Published
25.6.2026
Programme
Sustainability Programme
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This report presents a concise framework for accelerating corporate nature conservation efforts and strengthening sector-specific biodiversity roadmaps in Finland. At the heart of the framework are a phased approach (assess–commit–renew–report) and the role of the roadmaps as shared, sector-specific guidance.
This work is linked to the Kunming–Montreal Global Biodiversity Framework (GBF) and the EU’s Technical Support Instrument (TSI), which supports Member States in preparing biodiversity financing plans and the measures underpinning them. Furthermore, the work supports Finland’s national objective of reducing activities that cause biodiversity loss.
Companies are already engaged in nature conservation work, but for many, the practical implementation remains fragmented and burdensome. Key challenges for many companies include the difficulty of interpreting requirements and the frameworks used in nature-related work, a lack of reliable and comparable data (particularly within value chains), and limited time and expertise resources for launching and systematising such work. Companies are seeking clear and concrete examples, as well as easy-to-implement tools and operating models, to help integrate nature-based perspectives into their strategy and day-to-day decision-making. For this reason, a shared, step-by-step roadmap (assess–commit–renew–report) is useful: it breaks down a complex whole into manageable parts and helps to link the work to existing frameworks and tools.
Sector-specific roadmaps can accelerate companies’ nature conservation efforts if they provide a situational picture of the current situation, prioritised actions, indicators and a phased timeline, whilst also supporting implementation. The impact of roadmaps is enhanced when they are linked to a clear national direction (biodiversity strategy) and when their implementation is reinforced through expertise, peer learning and practical tools.
The recommended approach can be summarised in four complementary areas:
Once implemented in its entirety, this will enhance the quality of the roadmaps and accelerate companies’ transition towards nature-positive operations.
A model for corporate nature conservation and sector-specific biodiversity roadmaps in Finland
Samuli PuroilaEero Jalava
Jaakko Porokuokka, Sitra
Sitra
Helsinki
2026
51
978-952-347-471-0
2737-1034
Sitra memorandum
business, sustainability, biodiversity, biodiversity loss, natural capital
Memorandum
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